FRANCHISEE INFORMATION
THE FRANCHISEE
EXPERIENCE
The Daily Coffee Group is a rapidly growing, authentic South African coffee café franchise. We’re not just about offering franchise opportunities, we provide a premium investment platform that allows you to be part of South Africa’s thriving coffee industry. As lifestyles evolve and the number of coffee enthusiasts continues to rise, there’s an increasing demand for quality coffee and branded lifestyle cafés. Join us in tapping into this lucrative market!
We do the following:
- Franchise site location
- Rent negotiation with landlords on behalf of the franchisee to ensure a favourable rental deal
- All staff recruitment
- Staff training
- Provide the franchisee with the details of approved suppliers
- Continuous support – monthly visits, 24/7 telephone/e-mail support
This sets us apart from other coffee farnchises:
- Community-based and actively in touch with our communities.
- Low setup costs.
- A central décor theme but personalised for each individual franchise (no cookie cutter approach!).
- Franchisees allowed to offer limited menu items or specials according to their preferences.
Low cost of sales. (The Group’s cost of sales stands at 33%, which is the lowest, compared to other food franchises.)- Average return on investment (ROI) of 37%, some franchises even more than 50%.
- Own roastery to ensure consistency in coffee roasting, supply, quality and taste.
- Affordable franchise fees, based on turnover – only 6%.
Backed by meaningful values
No business thrives without strong values and guiding principles. Ours are clear-cut:
- Use only top-of-the-line espresso machines and serve the finest coffee.
- Offer the freshest, most nourishing food.
- Select exceptional members of staff and invest in their training.
- Maintain continuous quality control.
- Choose prime locations for each franchise.
- Partner with franchisees who are wholeheartedly dedicated.
- Provide franchisees with the tools and support they need to succeed.
- As franchisor, stay engaged and hands-on with every business unit.
Our coffee – the heart of each coffee café
The Daily Coffee Group’s signature blend, Our Roast, is a medium-roast blend crafted from 100% Arabica beans sourced from Africa’s renowned coffee-growing regions. It’s the perfect espresso base for South Africa’s favourite beverages – cappuccinos and lattes – while also standing strong on its own with a deep, rich flavour and soft undertones, a hallmark of East African beans. Roasted in-house using state-of-the-art fluid-bed roasting technology, Our Roast embodies our commitment to quality and consistency in every cup.
Responsible business practices
The Daily Coffee Group is committed to supporting the environment and community by integrating sustainability into our operations to reduce our carbon footprint.
Amongst others, we have the following in place:
- We source coffee beans from fair trade organisations that foster trading partnerships grounded in dialogue, transparency, and respect to support sustainable development for coffee bean farmers.
- Our takeaway cups are biodegradable, minimising environmental impact.
- Our coffee roasting facility operates with energy-efficient processes and generates almost zero waste.
- For our New York-meets-Karoo themed décor, we use recycled wood and other sustainable materials.
- Coffee café franchises manage their own in-house social responsibility programmes in support of those in need in their communities.
Rewarding benefits and outcomes
For the franchisee
- An affordable initial investment with high returnsTurnover-linked franchise fees ensure that it is equally important for the franchisor and the franchisee that the franchise is successful and profitable.
- A ready-to-launch franchise ensures that the franchisee starts fully equipped from day one, including ideal location selection, shopfitting, equipment installation, and skilled personnel training.
- Comprehensive control over business operations and finances with our easy-to-use point-of-sale systems.
- Full-time franchisor support just a phone call away to ensure integrated management.
- Joining the expanding community of The Daily Coffee Café franchises and tapping into the high demand for premium coffee destinations.
- Investing in a thriving industry with a strong and rising demand for vibrant branded coffee destinations.
- While directed by proven franchise guidelines, franchisees are allowed a degree of flexibility to make decisions that best benefit their location.
- The franchisor with its experience and authority actively assists with lease agreements and other negotiations to secure prime conditions for your café’s success.
For the landlord
- With a tenant that draws in loyal, repeat customers, the shopping centre benefits from increased foot traffic, as these customers often explore other shops while enjoying their experience. (On average, our coffee cafés welcome around 6 000 visitors each month.)
- An upmarket, visually appealing coffee café enhances the overall atmosphere of the shopping centre, making it a more inviting destination for customers.
- Securing a long-term rental arrangement with a franchise business with a proven track record contributes to the stability of the property.
- Ensuring a trustworthy relationship by partnering with a franchise group that upholds strong principles and ethical standards,
- Should any challenges arise for the franchisee, the franchisor is committed to stepping in and providing support to ensure the business – and the rental agreement – continues smoothly.
For the franchisor
Expanding our reach as each new franchise allows us as the franchisor to bring The Daily Coffee Café experience to an even broader audience. This expansion not only grows our business, but also meets the market’s demand for branded lifestyle coffee destinations.
Shared success, as the success of our franchisees is a reflection of our own. When they thrive, we all thrive!
Suppliers and associates
We recognise that our suppliers and service providers play a crucial role in our success. Their achievements directly impact ours, which is why we carefully select them based on the following criteria:
- The stability of their businesses
- The capacity to deliver
- Dependability and consistency in supply and delivery
- Their track record and performance with other clients
- Value for money by evaluating the cost of their services to the value they offer
- Their alignment with The Daily Coffee Group’s culture, and with character and capabilities to complement and enhance the Group’s ecosystem and operations
Proficient franchisee partners
We seek the following qualities in our franchisees:
- A genuine commitment to making the franchise thrive
- A positive attitude that energises the team and customers alike
- Setting high standards with a drive to establish and maintain excellence in all aspects of the business
- A dedicated focus on the business with a strong commitment to business growth
- Relevant experience and sound judgment to manage the franchise landscape
- The ability to take proactive steps and make decisions independently
- A strong passion for building relationships with both customers and staff
- A focus on providing exceptional customer service and support
- A talent for fostering connections and collaboration within the community
- Financial independence and the capacity to manage financial responsibilities effectively
We have a deal! What next?
Once both parties agree to open a new franchise, the following key activities take place:
- Choosing the ideal business location
- Signing the franchise agreement
- Preparing and outfitting the premises
- Comprehensive training
- Grand opening
- Ongoing franchisor support
CONTACT US!
Ready to join us as a franchisee? Click the link below to complete our quick online franchise application and initiate your journey with your own The Daily Coffee Café!
